This side project started out a year ago with a weird enough idea. And as the year progressed, I would regularly check in and notice that all the business stuff like production concepts, budgeting, production planning and so on was so much easier to structure than for my denim label. This project basically developed itself. So after some months of sketching, prototyping, and financing, I've just received the first batch of hang tags, and they turned out pretty cute. Now I'm getting super excited for the sleeping bags to arrive!